Table Mountain Cableway is a proud patron sponsor of AAVEA (African Association of Visitor Experiences and Attractions) and will be attending with many other top attractions. Join us at AVEA Annual Conference from 21 – 22 August 2019 in Cape Town. It is the only African platform for visitor experience and attraction professionals to network, share, and seek solutions together.


The AVEA two-day conference programme offers the latest insights into best practice, trends, management, and benchmarking. Networking events open up collaboration opportunities. Panellists and presenters share personal experiences and case studies of real-world excellence.


Date: 21 – 22 August 2019
Place: Radisson Red Hotel (Silo District)
Registration: click here TO REGISTER BEFORE 31 JULY
Programme: click here
Cost: R5000 (AAVEA Members) R6000 (non-AAVEA Members)
Info: Visit, call +27 (0)21 683 2934, or send an email to
Follow AAVEA on Twitter @Attractions_Afr or on Facebook at @AttractionsAfrica.


The AAVEA conference is a two-day event especially designed for visitor experience and attraction professionals. The programme comprises international speakers sharing trends, benchmarks, and best practice, as well as local examples of excellence, case studies, and white papers presented by local attraction and visitor experience professionals.


  • What do young people want in an attraction, besides wifi?
  • Family entertainment: the next big thing and how to make it work
  • Preventing fraud: what to look out for
  • Learning from each other: museums and attractions
  • Franchising into Africa
  • The changing nature of attraction retail
  • When planning and IRL collide
  • My journey through the ranks of attraction management
  • Oh sh*t, I f#cked up (aka we all make mistakes!)
  • Five numbers every attraction manager should be on top of
  • The state of the attractions industry in Ghana and Kenya
  • The DOs and DON’Ts of working with social influencers


Lehmann, founder of AAVEA and a thought leader in the attractions sector with 25 years of experience in the tourism industry, heads up the new AAVEA Board as its president. She is thrilled about the launch of the association and the impact it will have on the broader tourism industry:

“Visitor experiences and attractions play an important role in the tourism economy and are often the reason people choose to visit a city or region in the first place. Through AAVEA and our conference, we hope to raise the profile of attractions within the tourism industry, be the voice of the attractions sector, and contribute to the quality of attraction and visitor experience management,” says Lehmann.

In another exciting feat for AAVEA, the International Association of Amusement Parks and Attractions (IAAPA) has recognised the association as its African representation in its Europe, Middle East, and Africa division, now known as IAAPA EMEA.

“Attractions Africa, now AAVEA, has been instrumental in the growth of the attractions industry in Africa. We are excited to work with them to strengthen our presence in the continent. We, as IAAPA EMEA, look forward to co-hosting with AAVEA our Institute for Attraction Managers training course that will be held in Cape Town in the latter part of 2019, and our global leadership forum in South Africa in early 2020”, says Jakob Wahl, Vice President and Executive Director of IAAPA.


Issued by Fazielah Williams on behalf of AAVEA
(Interviews available on request)
Contact: +27(0)83 929 6999