Cape Town Big 6 proudly joins the exciting Cape Town Six Pillar Content Partnership Programme at the 2024 World Travel Market Africa.
The City’s Bold Vision For Global Attraction
In an innovative step to enhance Cape Town’s appeal as a worldwide destination, the City’s Place Marketing branch, under the Economic Growth Directorate, introduced the Cape Town Six Pillar Content Partnership Programme at the esteemed World Travel Market Africa (WTMA) held at the Cape Town International Convention Centre last week, where Cape Town Big 6 was announced as a proud main partner.
The Cape Town Big 6 iconic attractions are:
V&A Waterfront
Groot Constantia
The Robben Island Museum
Table Mountain Cableway
Cape Point
Kirstenbosch National Botanical Garden
The Six Pillar Content Partnership Programme
The content partnership marks a milestone in the City’s objectives to centre Capetonians in the authentic storytelling of the destination and to enhance its visibility and appeal on the international stage.
‘This exciting initiative speaks directly to our confidence that Cape Town’s biggest drawcard for travellers and investors, over and above its natural beauty, are its people, places and products. These are the exceptional features that put Cape Town on the global stage and make the world’s difference.
‘The Six Pillar Content Partnership Programme harnesses the talents of content creators, photographers, bloggers, and writers, with the mandate to showcase the beauty, diversity, and vibrancy of the Mother City,’ said Alderman James Vos, the Mayoral Committee Member for Economic Growth.
This project forms part of the City’s strategic push to position itself as the premier destination to visit, live, work from, study, play, and invest in, by leveraging authentic, engaging content.
Structured to raise collaboration and innovation, the programme categorises partners into Main and Niche groups, with Main Partners offering unique experiences for content creation and Niche Partners focusing on capturing the essence of Cape Town through their unique perspectives and interests. Participants will contribute content monthly, which will be promoted across the City’s platforms, including digital campaigns into key international markets through social media channels and the destination marketing website www.thisis.capetown
The content partners benefit by realising increased exposure and audience reach, recognition with proper credit and attribution, networking opportunities with a community of content creators, and the potential for content to be featured in international campaigns and events. Additionally, a yearly awards ceremony will celebrate the most innovative contributions.
For its pilot year in 2024, the programme proudly announces partnerships with prominent Cape Town entities and attractions, known collectively as the ‘Cape Town Big 6’: the V&A Waterfront, Groot Constantia, Robben Island Museum, Table Mountain Aerial Cableway, Cape Point, and Kirstenbosch National Botanical Garden. The initiative also collaborates with the City of Cape Town’s Environmental Management, Cape Town Tourism, The D-School at UCT, English Plus Academy, Cape Town Central Improvement District, Invest Cape Town, City Sightseeing Cape Town and a diverse array of Niche Partners with interests in arts and culture, sports, and lifestyle.
‘This collaborative initiative represents a unique opportunity to showcase the best of Cape Town to the world through the eyes of our partner attractions, experiences, lifestyle and people. Through the Cape Town Six Pillar Content Partnership Programme, we aim to show authentic content directly from the attractions and people of Cape Town to attract more visitors and ultimately contribute to our local economy,’ said Alderman Vos.
Content creators passionate about sharing the stories of Cape Town are invited to apply and join this exciting initiative.
For more information about the Cape Town Six Pillar Content Partnership Programme or to apply, please contact Leon van Zyl at leon.vanzyl@capetown.gov.za.
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ONE DESTINATION, SIX UNFORGETTABLE EXPERIENCES
There is no one way to explore all of the Cape Town Big 6, and much of what makes each of them so special is the variety of things to see and do at each. So if possible, take your time to explore each of the city’s most visited tourist attractions in as much depth as possible – as any local will tell you, you can spend a lifetime at each of the Big 6 and still not tire of them. Find the 3 and 4 day itineraries and tips here.